Is your business nemesis already on TikTok? Watch what they’re doing to get a sneak peek of what’s working and what’s not with your shared audiences. Where does your target market overlap with TikTok users? Or is there a new or unexpected audience to reach here? Once you’ve got a good grasp on who you’re talking to, the content planning can begin. While TikTok is extremely popular with teenagers and Gen Z, a wide range of demographics have fallen in love with the app. see if you guys can DUET with me!! I love the new Pixel7! I will repost all duets with me on my iG Stories□ #BroughttoyoubyGoogle #teampixelīefore you dive into making your first video, know your audience. Keep your eye on those rising stars… like Sengalese-Italian content creator Khaby Lame, with his 153 million followers. These are the characters around which the TikTok world revolves, but your industry or niche likely has its own power players. Learn about the key playersĪt this point, TikTok stars have parlayed their fame into not just lucrative sponsorships but also reality shows, movie roles, and business ventures. Trying too hard to emulate this digital slang reeks of “hello, fellow kids” energy (and may not be a fit for your specific brand voice!), but understanding common phrases, tropes, and usage can help you avoid looking too out of touch.įor starters, learn about how certain emojis are used on TikTok. Words and emojis have different meanings. TikTokers speak a different language-one that’s constantly evolving. This quick video about TikTok hashtag strategy is going to be helpful viewing, too: Read up on how TikTok ranks and distributes videos and just what trending videos have in common. The TikTok algorithm is constantly evolving, but you’ve gotta start somewhere. ♬ Gyal You a Party Animal – Sped Up – Charly Black ANIMAL□Dancetutorial‼️Dc:? #partyanimal #charlyblack #luisfonsi #dancetutorial #GenshinImpact33 Spend a few hours losing yourself in the infinite variations of whatever the latest dance craze is. Play around with the editing features, filters, and effects. Get familiar with TikTok: spend time browsing through the videos on the For You page. Get to know TikTokīefore you build a TikTok strategy, you need to get to know the platform inside and out. And building that game plan starts with gathering information. Now, pick the category that best describes your brand and tap Next.Īnd that’s it! Congrats on your new TikTok Business Account! Step 2: Create a winning TikTok strategyĮven if you’re a whiz at Instagram or Facebook marketing, it’s important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. Tap Profile in the lower right corner, then hit the menu icon (three horizontal lines) in the top right corner.ħ. You can use your email or log in with your Google, Twitter, or Facebook account.ģ. You’ll also be limited to the music you can use, but it’s actually a good thing: TikTok prevents businesses from using copyrighted music, so you don’t accidentally set an ad to Harry Styles’ latest bop.Ģ. TikTok’s business accounts give you access to insights about your video performance and followers and allow you to access Business Suite tools like advertising, auto-messaging, and more. If you’ve already got a personal TikTok account, it’s easy to switch over to a Business Account: just skip right to step 3.Ī business account on TikTok is free. Try Hootsuite How to use TikTok for business Step 1: Get a TikTok Business Account Schedule posts, analyze them, and respond to comments from one easy-to-use dashboard. They’re sorted into categories like “Unboxing” and “Vlog.Post TikTok videos at the best times FREE for 30 days
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